It’s impossible to really say where the world of artificial intelligence is going right now. But at the same time, we know that AI is already a huge component of society as a whole. In public relations, AI technology was once thought about with skepticism but now these tools are commonplace. Automated emails and chatbots are good examples of AI but regardless, PR professionals will need to better understand these tools and learn how to adopt them as part of PR strategy going forward.

Pressfarm is pr pitching software that helps entrepreneurs find journalists to write about their startups. It helps companies send press releases, design press kits, build a list of reporters in seconds, and much more. Pressfarm provides a filter enabled media outreach platform so that you can search for journalists from various niches, publications, and categories to find the best fit for your story. They provide a one-stop-shop for PR without the agency prices.

Live streaming is showing no sign of slowing down and we already know that a live video is likely to receive almost ten times the number of views or comments as an article. For public relations, this makes live streaming a great opportunity to amplify a particular piece of content and initiate discussions, interviews, and interaction for the campaign. It should be said that live streaming is often ignored for the fact that people have little or no experience with going live. However, the results speak for themselves and this is certainly a great way for PR agencies to leverage their efforts.

The PR industry evolves faster than most other sectors and companies need to keep up in order to stay ahead of the competition. As you know, PR agencies and professionals are also known as a sort of “fast-track” and a way to cut through the noise, while making the most of the numbers. Editorials and advertorials are a great example, for they have been around forever but continue to provide an excellent boost for PR. An advertorial is an advertisement in a magazine or newspaper that provides information in the style of a journalistic article.

An editorial is easy to choose but picking the right advertorial is essential for receiving a worthwhile return on investment. Needless to say, this is where PR professionals come into play to write engaging advertorials that convey the right message to a particular audience. You might notice that we have managed to avoid the topic of data until now. The truth is, data is right at the forefront of PR trends for 2020. With real-time access to critical data, PR teams can make informed decisions and use this data to measure the success for each component of their strategy.

For this reason, data will guide PR efforts and help determine the effectiveness of these tactics. Every PR campaign relies on accurate data and in-depth analysis is now the driving force behind any PR strategy that is well crafted, evaluated, and executed. We already mentioned the importance of transparency and authenticity. However, there is also a rising trend that requires companies to consider their digital and social footprint. Cause marketing is a great example of this movement as many products or companies use charitable causes to help improve the connection they have with a particular audience. But more on that in a moment.